Book Review #3: Zero to One
Zero to One, is one of the most thought provoking books I’ve read in a while. Thought provoking in that it challenges and structures entrepreneurial activities. Alternatively this book is about the lies people tell. ‘Zero to one’ begins a single, simple, question: “What important truth do very few people agree with you on?” Generally an easy answer to this question is also a bad answer. Bad because: they are not important, not a truth, or already agreed by lots of people. ...